How To Make Marketing Plan from Zero to Launch in 12 Weeks (Free e-book)

Marketing Business 2 min read , March 27, 2020

Launching your very own business can be intimidating without a right marketing approach in place (Is having a cool logo is not enough?).

You need a marketing guide that doesn’t just depend on one or two vague methods, but supplies the complete step-by-step on how to make a startup take off.

Nicely, Noah Kagan, Founder of Appsumo is right here to proportion his marketing strategy.

How To Make Marketing Plan from Zero to Launch in 12 Weeks


This Complete Marketing Plan takes you from zero to launch in 12 weeks. Here is an overview of what will cover in this ebook:

Before You Begin — Set Goals

- Establish specific quantitative goals

Week 1 Customer Clairvoyance

- Make a list of eight targeted user groups
- Write unique needs of each user group and how your product addresses those needs

Week 2 – Set up Your Landing Page

- What made Mint’s landing page work
- Steps to create a simple landing page (minimal effort, maximum signups)

Week 3 – Understanding and Finding Your Users

- Find out where your potential users hang out online
- Set up quant-based marketing spreadsheet

Week 4 – Track Everything

- Set up Google Analytics and other tracking tools
- Engage in user testing

Week 5 – Test Your Messaging

- Test product messaging based on customer surveys, responses to landing pages
- Craft brand promises and benefits
- Set up landing pages to test messaging
- Start establishing relationships with reporters

Week 6 - SEO

- Find relevant keywords, input into Keywords Sheet
- Set up site using SEO best practices
- Begin drafting keyword-specific content

Week 7 – Content

- Begin building content strategy based on popular keywords
- Find popular posts in your niche, structure blog series around similar topics

Week 8 – SEM and Celebrity Outreach

- List top bloggers in your niche using the Targeted Blogs Sheet
- Begin buying several ads and directing them to landing pages
- Split test
- Reach out to bottom 20 personal bloggers in your niche to see if you can sponsor them or get them interested in your product

Week 9 – Social Media Marketing and Blog Advertising

- Start submitting your interesting content to sites and groups
- Guest posting
- Advertise on targeted blogs from the Targeted Blogs Sheet
- Engage with potential users via social networking channels

Week 10 – Launch Timeline and Beta Access

- Formulate a launch plan and launch timeline
- Reach out to key mid-level celebrities and bloggers about becoming beta users

Week 11 – Email Marketing, PR

- Send your list pre-launch emails to get them ready to use your product
- Reach out to reporters and news outlets you have relationships with
- Potentially sponsor other email lists

Week 12 – Launch!

- Set up online community for users
- Launch to your email list
- Reach out to news outlets to get media attention Post-launch – Distribution
- Focus on high-value distribution channels to reach more users



Appsumo marketing