How To Make Marketing Plan from Zero to Launch in 12 Weeks (Free e-book)

Marketing Business 2 min read, March 27, 2020

Launching your very own business can be intimidating without a right marketing approach in place (Is having a cool logo is not enough?).

You need a marketing guide that doesn’t just depend on one or two vague methods, but supplies the complete step-by-step on how to make a startup take off.

Nicely, Noah Kagan, Founder of Appsumo is right here to proportion his marketing strategy.

How To Make Marketing Plan from Zero to Launch in 12 Weeks

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This Complete Marketing Plan takes you from zero to launch in 12 weeks. Here is an overview of what will cover in this ebook:

Before You Begin — Set Goals

- Establish specific quantitative goals

Week 1 Customer Clairvoyance

- Make a list of eight targeted user groups
- Write unique needs of each user group and how your product addresses those needs

Week 2 – Set up Your Landing Page

- What made Mint’s landing page work
- Steps to create a simple landing page (minimal effort, maximum signups)

Week 3 – Understanding and Finding Your Users

- Find out where your potential users hang out online
- Set up quant-based marketing spreadsheet

Week 4 – Track Everything

- Set up Google Analytics and other tracking tools
- Engage in user testing

Week 5 – Test Your Messaging

- Test product messaging based on customer surveys, responses to landing pages
- Craft brand promises and benefits
- Set up landing pages to test messaging
- Start establishing relationships with reporters

Week 6 - SEO

- Find relevant keywords, input into Keywords Sheet
- Set up site using SEO best practices
- Begin drafting keyword-specific content

Week 7 – Content


- Begin building content strategy based on popular keywords
- Find popular posts in your niche, structure blog series around similar topics

Week 8 – SEM and Celebrity Outreach


- List top bloggers in your niche using the Targeted Blogs Sheet
- Begin buying several ads and directing them to landing pages
- Split test
- Reach out to bottom 20 personal bloggers in your niche to see if you can sponsor them or get them interested in your product

Week 9 – Social Media Marketing and Blog Advertising

- Start submitting your interesting content to sites and groups
- Guest posting
- Advertise on targeted blogs from the Targeted Blogs Sheet
- Engage with potential users via social networking channels

Week 10 – Launch Timeline and Beta Access

- Formulate a launch plan and launch timeline
- Reach out to key mid-level celebrities and bloggers about becoming beta users

Week 11 – Email Marketing, PR

- Send your list pre-launch emails to get them ready to use your product
- Reach out to reporters and news outlets you have relationships with
- Potentially sponsor other email lists

Week 12 – Launch!

- Set up online community for users
- Launch to your email list
- Reach out to news outlets to get media attention Post-launch – Distribution
- Focus on high-value distribution channels to reach more users

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